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首页> 外文期刊>Communication research trends >Simonson, Peter. Refiguring Mass Communication: A History
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Simonson, Peter. Refiguring Mass Communication: A History

机译：彼得·西蒙森。重新定义大众传播：历史

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摘要

The title of this book puts an emphasis on the first word of the title: Refiguring. It is not a straightforward history in the ordinary sense but a "rehabilitation project" of the term "mass communication" that the author argues was both a creation of the last century and an abandonment by the end of the century. What we have in this book is a reconceptualizing of the term in a rhetorical tradition with results that are quite original if sometimes opaque for the reader. What Simonson undertakes is to redefine the phrase as to how the notion of communication with a large number of people (i.e., mass communication) can be traced back to historical figures that helped give meaning to the term that was only created in the 20th century.
机译：本书的标题着重于标题的第一个单词：Refiguring。从一般意义上讲，这不是直截了当的历史，而是作者所说的“大众传播”一词的“修复计划”，既是上个世纪的创造，也是到本世纪末的放弃。本书中的内容是对修辞学传统中的术语的重新概念化，其结果对于读者有时是不透明的，是非常原始的。西蒙森承担的任务是重新定义这样的用语：如何与大量人进行交流（即大众传播）的概念可以追溯到历史人物，这些历史人物帮助赋予了仅在20世纪才创造的术语含义。

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