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Social Entrepreneur ship: What Everyone Needs to Know

机译：社会企业家精神：每个人都需要知道的

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摘要

For those who are thinking of how to change the world, new communication technologies are in the spotlight lately. The Arab Spring has surprised the region and the world as to how quickly power can shift. But the wellspring of this change stems more from the sources of repression and anger than from technology. Furthermore, the consequences of this sudden shift in power, if dramatic, are far from clear. The field of communication has long been a part of the discourse for change, first a half century ago with leading thinkers in the field of development commu nication with the likes of Daniel Lerner (1958), Everett Rogers (1962) and Wilbur Schramm (1964). And in recent times the cell phone, the World Wide Web and social technologies have been recruited into the latest campaigns for development and social change. The most recent paradigm for how communi cation and its technologies can foster change has placed people and their participation squarely in the center of the process. But participation is not the only approach to communication and change that might make the Millennium Development Goals of the United Nations a reality. The present small volume may have something to add.
机译：对于那些正在考虑如何改变世界的人们来说，新的通信技术近来备受关注。阿拉伯之春使力量和力量转移的速度令整个地区和整个世界感到惊讶。但是，这种变化的源泉更多来自压制和愤怒的来源，而不是技术。此外，这种权力突然转变的后果，即使是戏剧性的，也尚不清楚。交流领域长期以来一直是变革讨论的一部分，半个世纪前，发展通讯领域的主要思想家与Daniel Lerner（1958），Everett Rogers（1962）和Wilbur Schramm（1964）等人进行了交流）。最近，手机，万维网和社交技术已被纳入发展和社会变革的最新运动中。通信及其技术如何促进变革的最新范式已将人们及其参与直接置于过程的中心。但是参与并不是交流和变革的唯一方法，它可能使联合国的千年发展目标成为现实。当前的小音量可能需要添加一些内容。

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