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首页> 外文期刊>Communication research >Temporal Framing Effects Differ for Narrative Versus Non-Narrative Messages: The Case of Promoting HPV Vaccination
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Temporal Framing Effects Differ for Narrative Versus Non-Narrative Messages: The Case of Promoting HPV Vaccination

机译：叙事与非叙事信息的时间框架效应不同：促进HPV疫苗接种的情况

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摘要

Building upon extant research on temporal framing effect (i.e., relative persuasiveness of present- vs. future-oriented messages), this study investigates whether temporal framing effect differs for narrative versus non-narrative messages in the context of promoting human papillomavirus (HPV) vaccination among young adults. Results of a controlled experiment (N = 416) indicated that a present-oriented (vs. future-oriented) message led to more favorable attitudes and stronger intentions and perceived vaccine efficacy when the messages were presented in a narrative format, whereas a future-oriented (vs. present-oriented) message resulted in similar attitudes, intentions, and perceived vaccine efficacy when the messages were presented in a non-narrative format. Theoretical and practical implications of the findings are discussed.
机译：基于对时间框架效应（即，当前和未来导向消息的相对说服力）的现有研究，本研究调查了在促进人乳头瘤病毒（HPV）疫苗接种的情况下，叙事消息和非叙事消息的时间框架效果是否有所不同在年轻人中间。对照实验（N = 416）的结果表明，当以叙事形式展示信息时，当前信息（相对于未来信息）导致更有利的态度，更强的意图和可感知的疫苗效力。当以非叙事形式呈现信息时，定向（相对于当前）的信息导致类似的态度，意图和感知的疫苗功效。讨论的结果的理论和实践意义。

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