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Mitigating the Perception of Threat to Freedom through Abstraction and Distance

机译：通过抽象和距离减轻对自由威胁的感知

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摘要

This study tested theoretical relationships between key concepts in psychological reactance theory and construal level theory. Through a 3 x 2 x 2 experiment (n = 155), we manipulate (1) how abstractly or concretely participants are processing a message, (2) the psychological distance to the message, and (3) whether or not the message restricts choice. Dependent measures include perceptions of threat to freedom and message effectiveness. Results show that increasing abstraction and/or distance can mitigate the perception of threat to freedom that is experienced when a message restricts choice. Furthermore, this process has a subsequent influence on message effectiveness. As the first study to consider the perception of threat to freedom in the context of construal level theory, this experiment furthers understanding of key theoretical relationships. Strategies for the design of successful persuasive messages are discussed.
机译：这项研究测试了心理反应理论和建构水平理论中关键概念之间的理论关系。通过3 x 2 x 2实验（n = 155），我们操纵（1）参与者对消息的处理方式是抽象还是具体，（2）与消息的心理距离，以及（3）消息是否限制选择。相关措施包括对自由和信息有效性的威胁感知。结果表明，增加抽象和/或距离可以减轻消息限制选择时对自由威胁的感知。此外，此过程对消息有效性具有后续影响。作为第一个在建构主义水平理论的背景下考虑对自由威胁的感知的研究，该实验进一步增进了对关键理论关系的理解。讨论了成功的说服性消息设计策略。

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