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On the Conditional Cueing of Credibility Heuristics: The Case of Online Influence

机译：可信度启发式的条件提示：在线影响案例

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摘要

When seeking information, Internet users often find multiple communicators co-presenting and expressing their opinions. This study examined how people judge message senders' credibility in a multi-source environment based on system-generated cues, the consensus among multiple sources, and the effect of receiver's familiarity with the online platform. Moreover, this research examined the mediating role of source credibility in attitude change in an online consumer-review community. Results indicated that users familiar with a platform were more likely to use system-generated cues for their judgment of credibility along with consensus heuristics, and the combination of heuristics influenced attitude through credibility. However, unfamiliar users relied on consensus heuristics but not system-generated cues. These findings and their theoretical implications are discussed.
机译：在寻求信息时，互联网用户经常会发现多个交流者共同提出并表达他们的观点。这项研究基于系统生成的线索，多个来源之间的共识以及接收者对在线平台的熟悉程度，研究了人们如何在多来源环境中判断消息发件人的信誉。此外，本研究考察了在线消费者评论社区中来源信誉在态度转变中的中介作用。结果表明，熟悉平台的用户更有可能使用系统生成的线索和共识启发式方法来判断可信度，并且启发式方法的组合会通过可信度影响态度。但是，不熟悉的用户依赖于共识启发式方法，而不是系统生成的提示。讨论了这些发现及其理论含义。

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