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首页> 外文期刊>Communication research >Social Media Use During Disasters: How Information Form and Source Influence Intended Behavioral Responses
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Social Media Use During Disasters: How Information Form and Source Influence Intended Behavioral Responses

机译：灾难期间的社交媒体使用：信息形式和来源如何影响预期的行为反应

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摘要

This study provides insights that can inform disaster communication management, policymaking, and theory building through a nationally representative field experiment (N = 2,015 U.S. adults) grounded in media richness theory, information and communication technologies (ICTs) succession theory, and the social-mediated crisis communication (SMCC) model. Key findings include the following: (1) Significant main effects of disaster information source were detected on how likely participants were to seek further disaster information from TV, local government websites, and federal government websites; (2) regardless of information form and source, participants reported strongest intentions to immediately communicate about the disaster predominately via offline interpersonal forms rather than through online organizational and personal forms; and (3) regardless of information source, participants reported strong intentions to evacuate if instructed to do so by the government. These findings call for developing crisis communication theory that is more focused on how publics communicate with each other rather than with organizations about disasters and predict a wider variety of crisis communication outcomes.
机译：这项研究提供了深刻的见解，可以通过基于媒体丰富性理论，信息和通信技术（ICT）继承理论以及社会中介的国家代表性现场实验（N = 2,015美国成年人）为灾难通信管理，决策和理论构建提供信息。危机沟通（SMCC）模型。主要发现包括以下几个方面：（1）发现灾难信息源对参与者从电视，地方政府网站和联邦政府网站寻求更多灾难信息的可能性的重大主要影响； （2）不论信息形式和来源如何，参与者都表示有强烈的意愿，主要是通过离线人际形式而不是通过在线组织和个人形式立即就灾难进行交流； （3）无论信息来源如何，参与者都表示有强烈的疏散意图，如果政府指示这样做的话。这些发现要求发展危机沟通理论，该理论应更着重于公众之间如何交流而不是与灾难组织进行沟通，并预测各种各样的危机沟通结果。

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