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Antagonistic and Synergetic Impacts of Conversation on Nonpersuasive Media Effects

机译：对话对非说服性媒体效果的拮抗和协同影响

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摘要

This article elaborates the role of interpersonal communication in media effects. Based on an extensive literature review, two lines of arguments are illustrated: the antagonistic and the synergetic position. The literature provides theoretical and empirical support for both positions especially in the field of persuasive media input. To complete the view, two experiments with nonpersuasive media input are presented. The first experiment addresses the role of conversations in cognitive news effects. The synergetic position is supported: conversation leads to elaboration and more profound recall of media content. The second experiment deals mainly with emotional media effects in entertainment. No general impact of conversation on media effects was demonstrated. Nonetheless, the authors find evidence that conversations about the media engender a more critical and reserved stance toward the media content and protagonists. The article concludes with a discussion of the implications for further research into the field.
机译：本文阐述了人际传播在媒体效果中的作用。在广泛的文献综述的基础上，阐述了两行论点：对立立场和协同立场。文献为这两种立场提供了理论和经验支持，尤其是在说服性媒体输入领域。为了完成该视图，提出了使用非说服性媒体输入的两个实验。第一个实验探讨了对话在认知新闻效果中的作用。支持协同作用的位置：对话导致精心制作和对媒体内容的更深刻回忆。第二个实验主要涉及娱乐中的情感媒体效应。没有显示对话对媒体效果的一般影响。尽管如此，作者发现有证据表明，有关媒体的对话使人们对媒体内容和主角有了更为批判和保留的立场。本文最后讨论了对该领域的进一步研究的意义。

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