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首页> 外文期刊>Communication research >Not So Imaginary Interpersonal Contact With Public Figures on Social Network Sites: How Affiliative Tendency Moderates Its Effects
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Not So Imaginary Interpersonal Contact With Public Figures on Social Network Sites: How Affiliative Tendency Moderates Its Effects

机译：社交网络站点上与公众人物的想象中的人际交往并非如此：从属倾向如何减轻其影响

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摘要

Two studies investigated (a) how public figures' interaction with their followers on social network sites (SNS) affects individuals' impressions about and attitudes toward them, and (b) how individuals' interpersonal orientation moderates such effects, if any. In Study I, participants viewed either a famous actor's Twitter page or a news article merely relaying his Tweets. Exposure to the Twitter page (vs. news article) induced stronger feelings of actual conversation (i.e., social presence) among less affiliative individuals, whereas the reverse was true for more socially proactive ones. Social presence, in turn, facilitated parasocial interaction with the target and heightened the participants' willingness to watch his movie, with limited effects on their overall evaluation of the target. Study 2, which employed a lesser known local politician using a different microblogging service, replicated the advantage of SNS communication over the news article for socially reserved individuals, with no corresponding effect for more affiliative ones.
机译：两项研究调查了（a）公众人物在社交网站（SNS）上与其追随者的互动如何影响个人对其的印象和态度，以及（b）个人的人际取向如何缓和这种影响（如果有）。在研究I中，参与者观看了著名演员的Twitter页面或仅转播他的推文的新闻文章。相对于亲和力较低的人而言，暴露于Twitter页面（相对于新闻报道）引起了实际对话（即社交存在）的强烈感觉，而对于较积极主动的人而言则相反。反过来，社交存在促进了与目标的超社会互动，并提高了参与者观看他的电影的意愿，但对他们对目标的整体评估的影响有限。研究2雇用了一位鲜为人知的当地政客，并使用另一种微博服务，该研究向社交保留的个人复制了SNS交流相对于新闻报道的优势，而对较亲和的个人则没有相应的影响。

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