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Ambivalence Reduction and Polarization in the Campaign Information Environment: The Interaction Between Individual- and Contextual-Level Influences

机译：战役信息环境中的矛盾减少和两极分化：个人和环境层面的影响之间的相互作用

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摘要

This study examines how the campaign information environment influences individuals' ambivalence reduction and polarization. Based on the 2008 presidential television campaign advertising data and individuals' electoral behavior data in 208 designated market areas nationwide, this study utilizes multilevel modeling to better understand the interactions between the effects of individual-level predispositions and that of the contextual-level campaign information environment. The findings of the study indicate that the campaign information environment does matter in ambivalence reduction and polarization. Individuals living in a media market where the volume of campaign advertising is relatively high are less ambivalent and more polarized in candidate evaluations. The patterns appear to be amplified among partisans, suggesting the campaign information environment functions as a "motivator." The partisan bias of the ads in a media market, however, exerts only limited influence. The implications for the functioning of democracy are discussed.
机译：这项研究探讨了运动信息环境如何影响个人的矛盾情绪消减和两极分化。基于2008年总统电视竞选广告数据和全国208个指定市场区域的个人选举行为数据，本研究利用多层建模来更好地了解个人倾向的影响与上下文环境的竞选信息环境之间的相互作用。 。该研究的结果表明，战役信息环境对消除矛盾和两极分化确实很重要。生活在竞选广告量相对较高的媒体市场中的个人，在候选人评估中的矛盾较少，两极分化。这种模式似乎在党派之间被放大了，这表明竞选信息环境起着“推动者”的作用。然而，广告在媒体市场上的偏执偏见只产生有限的影响。讨论了民主运作的意义。

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