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Hard Wired for Negative News? Gender Differences in Processing Broadcast News

机译：硬新闻负面新闻？广播新闻处理中的性别差异

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摘要

The experimental study reported here investigated information processing of broadcast news at the intersection of audience gender (male versus female) and message valence (positive, negative, and ambiguous). Both audio and video dimensions of stimuli were manipulated to create the three valence frames. The data produced interactions between gender and message valence for self-reported arousal, as well as recognition memory and comprehension of news content. In particular, male viewers are associated with a negativity bias, reporting the highest arousal levels and producing the best recognition memory and comprehension scores for negatively valenced messages. Women, in contrast, show signs of an avoidance response to negatively framed news, rating positively valenced stories as more arousing as well as processing such messages more effectively than negatively framed messages. Within the information-processing paradigm these findings suggest that the gender variable deserves more research attention. The results also have implications for journalism practitioners.
机译：此处报道的实验研究调查了受众性别（男性与女性）和消息价（正，负和模棱两可）交集处广播新闻的信息处理。刺激的音频和视频尺寸均被操纵以创建三个价框架。数据产生了性别和消息价之间的相互作用，以进行自我报告的唤醒，以及识别记忆和对新闻内容的理解。尤其是，男性观众与否定性偏见相关联，报告了最高的唤醒水平并针对负价信息产生了最佳的识别记忆力和理解力得分。相比之下，女性则表现出回避对负面构架新闻的反应的迹象，对正面虚构的故事进行评级，比负面构架的新闻更能唤起人们，并更有效地处理此类信息。在信息处理范例中，这些发现表明性别变量值得更多的研究关注。该结果对新闻从业人员也有影响。

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