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The Analog Switch-off In A Cable Dominatedtelevision Landscape. Implications For The Transition To Digital Television In Flanders

机译：电缆主导的电视环境中的模拟关断。法兰德斯向数字电视过渡的意义

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Flanders will complete the migration from analog to digital terrestrial television by the end of 2008. Despite the cable dominated television landscape, the Flemish government is aiming at a smooth transition from analog to digital terrestrial television. Therefore, a multi-methodical study (quantitative survey and qualitative focus group interviews) has been set up by order of the Flemish government to understand the specific features and needs of analog antenna viewers and their expectations for the analog switch-off. The study shows that there are three distinctive types of analog antenna viewers. The results demonstrate that the antenna viewers are rather badly informed about the upcoming analog switch-off, which may lead to a negative attitude and may impede a smooth transition. Finally, antenna viewers seem to be rather conservative viewers: they wish to keep on watching the same television programs from the same channels. Moreover, digital terrestrial television is their preferred alternative.
机译：法兰德斯将在2008年底之前完成从模拟电视到数字地面电视的过渡。尽管有线电视占据了主导地位，佛兰德政府仍在努力从模拟电视到数字地面电视的平稳过渡。因此，佛兰芒政府下令进行了多方法研究（定量调查和定性焦点小组访谈），以了解模拟天线观看者的具体功能和需求以及他们对模拟关机的期望。研究表明，模拟天线查看器有三种独特的类型。结果表明，天线观看者对即将到来的模拟关闭知之甚少，这可能导致态度消极，并可能阻碍平稳过渡。最后，天线观众似乎是比较保守的观众：他们希望继续从相同频道观看相同的电视节目。而且，数字地面电视是他们的首选。

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