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Functionality-rich Versus Minimalist Platforms: A Two-sided Market Analysis

机译：功能丰富与极简主义平台：双向市场分析

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摘要

Should a new "platform" target a functionality-rich but complex and expensive design or instead opt for a bare-bone but cheaper one? This is a fundamental question with profound implications for the eventual success of any platform. A general answer is, however, elusive as it involves a complex trade-off between benefits and costs. The intent of this paper is to introduce an approach based on standard tools from the field of economics, which can offer some insight into this difficult question. We demonstrate its applicability by developing and solving a generic model that incorporates key interactions between platform stakeholders. The solution confirms that the "optimal" number of features a platform should offer strongly depends on variations in cost factors. More interestingly, it reveals a high sensitivity to small relative changes in those costs. The paper's contribution and motivation are in establishing the potential of such a cross-disciplinary approach for providing qualitative and quantitative insights into the complex question of platform design.
机译：一个新的“平台”应该针对功能丰富但复杂而昂贵的设计，还是选择一个裸机却便宜的设计？这是一个基本问题，对任何平台的最终成功都具有深远的影响。但是，总的答案是难以捉摸的，因为它涉及收益和成本之间的复杂权衡。本文的目的是介绍一种基于经济学领域标准工具的方法，该方法可以为这个难题提供一些见识。我们通过开发和解决包含平台涉众之间的关键交互作用的通用模型来证明其适用性。该解决方案证实，平台应提供的“最佳”功能在很大程度上取决于成本因素的变化。更有趣的是，它显示出对这些成本的相对较小变化的高度敏感性。本文的贡献和动机在于建立这种跨学科方法的潜力，以便为平台设计的复杂问题提供定性和定量的见解。

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