With roots that trace back to ImageMetrics, which provided proprietary facial capture and retargeting services, Faceware now offers products for automatic tracking, analysis, and retargeting of the 2D motion onto a 3D rig. "We can take any video and automatically track a performance without any user input," says Peter Busch, vice president of business development. "That sets us apart. We've taken the data from 12 years of performance capture and built it into a global tracking model that works in any lighting condition. Our technology looks for key features in a face, like the eyes and mouth. Once it recognizes those, it knows where the rest of the face is and tracks the motion. So, what used to take an hour or two now takes two minutes. No one enjoys tracking. The fact that we've automated the process with one button click is massive."
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