AMD, for one, sees video games as an ideal platform for not only educating kids, but also for addressing social issues. And, AMD is not alone in its thinking. A number of companies, organizations, schools, foundations, governments, and more are expanding the use of video games beyond their entertainment value. In fact, one such entity that is making a difference in this area is Games for Change (G4C), which provides support, visibility, and shared resources to individuals and groups using video games to spur social change, giving special assistance to nonprofits and foundations entering this field. Recendy, AMD teamed up with G4C to expand this initiative with an online tool kit, a guide to assist nonprofit organizations that are creating games containing social-issue content focused on such topics as the environment, energy consumption, poverty, and health, for example. Offered through the AMD Foundations AMD Changing the Game initiative, the "Let the Games Begin: A Toolkit 4 Making Social Issue Games" contains resource information for those interested in creating these types of games. The kit (available at GamesforChange.org/ toolkit) includes examples of successful tides with social content as well as in-depth presentations by game-design experts.
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