While first-person shooters still dominate the computer gaming landscape, interactive titles based on feature films are gaining in popularity. And game developers are not waiting for box-office figures before investing their own dollars into these properties. Rather, most of the film-based games are being developed in conjunction with the respective movies, often with the game artists working alongside the visual effects artists (see "Game Films," February 2007, pg. 12). Usually, the goal is to release both titles simultaneously for cross-marketing.
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