The department store Target is known for its whimsical, stylized television commercials that feature men, women, and children—and, of course, the signature Target dog-moving at a fast pace within a setting dominated by its other signature of red and white colors and bull's-eye. Recently, the store began a new "Product People" campaign that contains a similar colorful, active, and theatrical look as the previous commercials. But, on the other hand, it is a marked departure from the earlier design-oriented spots'. In place of the energetic actors are energetic 3D characters made from everyday items that can be purchased at the store.
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