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Setting Goals, Managing Expectations, Assessing Risks and Estimating Costs in Patent Litigation

机译:设定目标,管理期望,评估风险和估算专利诉讼成本

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摘要

Intellectual property litigation, and particularly patent litigation, can be a valuable business tool to help businesses create markets, maintain exclusivity, and protect profit margins. Nevertheless, because it is among the most complex and costly forms of civil litigation today, the decisions to bring or defend against a patent litigation should always be made after a thorough analysis of the goals, risks, potential benefits, and prospective costs of litigation. There is one question that every litigation counsel must explore with clients when discussing possible litigation. The answer to this question should be used to provide the framework for the resolution of every disputed matter. That question is: "What are your business objectives?" Although the significance of this question may appear obvious on its face, all too often both in-house and outside counsel either forget to ask the question or, more typically, forget its significance along the way. Your client's business objectives must always be used as a framework for setting goals, assessing risk, estimating costs, and managing expectations in the litigation context.
机译:知识产权诉讼,尤其是专利诉讼,可以成为帮助企业开拓市场,保持排他性并保护利润率的宝贵商业工具。但是,由于它是当今最复杂,成本最高的民事诉讼之一,因此,应始终在对诉讼的目标,风险,潜在收益和预期成本进行透彻分析之后,做出提起专利诉讼或抗辩专利诉讼的决定。每个诉讼律师在讨论可能的诉讼时都必须与客户探讨一个问题。该问题的答案应用于为解决所有有争议的事项提供框架。这个问题是:“您的业务目标是什么?”尽管这个问题的重要性在表面上看起来很明显,但是内部和外部法律顾问通常都忘记问这个问题,或者更通常地,一路忘记它的重要性。必须始终将客户的业务目标用作设定目标,评估风险,估算成本以及管理诉讼环境中的期望的框架。

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