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首页> 外文期刊>Computer law & security report >Privacy trust crisis of personal data in China in the era of Big Data: The survey and countermeasures
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Privacy trust crisis of personal data in China in the era of Big Data: The survey and countermeasures

机译：大数据时代的中国个人数据隐私信任危机：调查与对策

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Privacy trust directly affects the personal willingness to share data and thus influences the quality and size of the data, thus affecting the development of big data technology and industry. As China is probably the largest personal data pool and vastest application market of big data, the situation of Chinese privacy trust plays a significant role. Based on the 17 most common data collection scenarios, the following aspects have been observed through 508 questionnaires and interviews of 20 samples. To start with, there is a severe privacy trust crisis in China, both in the field of enterprise services such as online shopping and social networks, etc. and in some public services like medical care and education, etc. Besides, there are also doubts about data collected by the government since individuals refuse to offer personal information or give false information as much as possible. Some people even buy two phone numbers, one is in use, while the other is not carried around or used by them, which is only bought to be offered to data collectors. Secondly, in terms of gender, females have lower trust in enterprises and social associations than males, especially in the fields of social networks and personal consumption. However, there is no obvious difference in fields of government and public services. Females possess stronger awareness but less skilled in precautions than males. Thirdly, people between the ages of 18 and 50 are more suspicious of data collected by enterprises, while age exerts little obvious influence on the credibility of data collected by the government, social associations and public services. Older people are less aware of precautions than people at other ages. In addition, from the perspective of education background, people with higher degrees possess stronger awareness of precautions and thus lower degree of trust. Therefore, it is suggested that more education on privacy consciousness should be given, and relative laws as well as regulations need improving. Besides, innovation in privacy protection technologies should be encouraged. What is more, we need to reinforce the management of the interne industry and strictly regulate personal data collection of the government. (C) 2015 Zhong Wang & Qian Yu. Published by Elsevier Ltd. All rights reserved.
机译：隐私信任直接影响个人共享数据的意愿，从而影响数据的质量和大小，从而影响大数据技术和行业的发展。由于中国可能是最大的个人数据池和最大的大数据应用市场，因此中国的隐私信任状况起着举足轻重的作用。基于17种最常见的数据收集方案，通过508个问卷调查表和20个样本的访谈，观察到以下方面。首先，在中国的在线购物和社交网络等企业服务领域，以及在医疗和教育等一些公共服务领域，中国都存在着严重的隐私信任危机。此外，还有一些疑问关于政府收集的数据的信息，因为个人拒绝提供个人信息或尽可能提供虚假信息。有些人甚至购买了两个电话号码，一个正在使用中，而另一个则未被携带或使用，仅被购买以提供给数据收集者。其次，就性别而言，女性对企业和社会协会的信任度低于男性，特别是在社交网络和个人消费领域。但是，在政府和公共服务领域没有明显的区别。女性比男性具有更强的意识，但在预防方面的技能较低。第三，年龄在18岁到50岁之间的人对企业收集的数据更持怀疑态度，而年龄对政府，社会团体和公共服务所收集的数据的可信度影响不大。与其他年龄段的人相比，老年人对预防措施的了解较少。另外，从教育背景的角度来看，学历越高，人们的预防意识越强，信任度越低。因此，建议对个人的隐私意识进行更多的教育，并完善相关法律法规。此外，应鼓励创新隐私保护技术。此外，我们需要加强对互联网行业的管理，并严格规范政府的个人数据收集。 （C）2015 Zhong Wang和Qian Yu。由Elsevier Ltd.出版。保留所有权利。

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