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首页> 外文期刊>Computers in Human Behavior >University use of social media and the crisis lifecycle: Organizational messages, first information responders' reactions, reframed messages and dissemination patterns
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University use of social media and the crisis lifecycle: Organizational messages, first information responders' reactions, reframed messages and dissemination patterns

机译：大学对社交媒体的使用和危机生命周期：组织信息，第一信息响应者的反应，重组的信息和传播方式

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摘要

This experiment examines the crisis lifecycle holistically within the university setting. In times of crisis, an organization's primary stakeholders transform into first information responders (FIRs). As FIRs, these pivotal stakeholders play a crucial role in disseminating news of the crisis to members of their interpersonal networks. Due to their pre-established relationship with the organization in crisis, first information responders' family members and friends are likely to view these messages as credible. Thusly, we examine how organization-initiated crisis communication messages influence FIRs' subsequent choices in channel selection and message content. Channel specification theory is forwarded to extend uses and gratifications theory in explaining first information responders' cognitive processes in selecting communication vehicles for others. Findings suggest that FIRs communicate accurately, initially prefer to use personal channels (i.e., phone calls and text messages) to communicate news of the crisis, and are willing participants in the information sharing process. Theoretical and pragmatic advances for researchers and practitioners charged with communicating during crises are also discussed. (C) 2015 Elsevier Ltd. All rights reserved.
机译：该实验从整体上考察了大学环境下的危机生命周期。在危机时期，组织的主要利益相关者转变为第一信息响应者（FIR）。作为FIR，这些关键的利益相关者在向他们的人际网络成员传播危机新闻方面发挥着至关重要的作用。由于他们与危机中的组织建立了预先建立的关系，因此第一信息响应者的家人和朋友可能会认为这些消息是可信的。因此，我们研究了组织发起的危机沟通消息如何影响FIR在渠道选择和消息内容方面的后续选择。提出了渠道规范理论，以扩展使用和满足理论来解释第一位信息响应者在为其他人选择通信工具时的认知过程。研究结果表明FIR可以准确地进行沟通，最初更喜欢使用个人渠道（即电话和短信）来传达危机新闻，并愿意参加信息共享过程。还讨论了负责危机期间沟通的研究人员和实践人员的理论和务实进展。 （C）2015 Elsevier Ltd.保留所有权利。

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