...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Computers in Human Behavior >Cyber-volunteering: Social media affordances in fulfilling NGO social missions
【24h】

Cyber-volunteering: Social media affordances in fulfilling NGO social missions

机译：网络志愿服务：履行NGO社会使命的社交媒体能力

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Cyber-volunteering behavior through social media is becoming popular among nongovernmental organization (NGO) members. Cyber-volunteering activities have become more aggressive with the availability of social media in recent years. The objective of this paper is to discuss voluntary behavior in fulfilling NGO social missions through social media usage based on affordance theory. There is substantial literature discussing social media affordances in the context of enterprise organization, but there has been less literature discussing the activities of NGOs in social media. Hence, seven key affordances derived from the enterprise organization were used in the context of NGO working behavior, visibility, editability, persistence, virtual collaboration, synthetic representation, individualized, and collective. This research applies a qualitative methodology using semi-structured interviews with 25 NGO members from seven selected Islamic NGOs in Malaysia that are active in different fields of Islamic education. The interviews focus on social media affordances that have influenced the execution of social missions in the NGOs. Data was analyzed using thematic coding based on the seven identified key social media affordances. The results suggest that the social media affordances related to cyber-volunteering are achieved through promoting, training, fundraising, knowledge sharing, and problem-solving activities. These affordances are highly influenced by cyber-volunteering behavior through work culture and personal privacy. The collective, individualized, and visibility affordances are most associated with cyber-volunteering behavior, followed by persistence, virtual collaboration, and editability, and synthetic representation is found to be the least. (C) 2015 Elsevier Ltd. All rights reserved.
机译：通过社交媒体进行的网络志愿行为在非政府组织（NGO）成员中越来越流行。近年来，随着社交媒体的普及，网络志愿活动变得更加激进。本文的目的是讨论基于负担理论的，通过社交媒体使用来履行NGO社会使命的自愿行为。在企业组织的背景下，有大量文献讨论了社会媒体的提供能力，但是讨论社会媒体中非政府组织活动的文献却很少。因此，在NGO的工作行为，可见性，可编辑性，持久性，虚拟协作，综合表示，个性化和集体化的背景下，使用了来自企业组织的七项关键能力。这项研究采用定性方法，对来自马来西亚七个伊斯兰非政府组织的25个非政府组织成员进行了半结构化访谈，这些组织活跃于伊斯兰教育的不同领域。访谈的重点是影响非政府组织执行社会任务的社会媒体能力。基于七个已识别的关键社交媒体能力，使用主题编码对数据进行了分析。结果表明，通过促进，培训，筹款，知识共享和解决问题的活动，可以实现与网络志愿服务相关的社交媒体服务。这些津贴受工作文化和个人隐私的网络志愿行为的影响很大。集体，个性化和可见性提供与网络志愿行为最相关，其次是持久性，虚拟协作和可编辑性，而综合表示则最少。 （C）2015 Elsevier Ltd.保留所有权利。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号