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首页> 外文期刊>Computers in Human Behavior >Can online buddies and bandwagon cues enhance user participation in online health communities?
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Can online buddies and bandwagon cues enhance user participation in online health communities?

机译：在线伙伴和潮流线索能否增强用户对在线健康社区的参与？

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摘要

Individuals are more likely to obtain information and support from online health communities than offer help to other users (Fox & Jones, 2009; Preece, Nonnecke, & Andrews, 2004). The current study attempts to resolve this problem of under-contribution by proposing two theory-based persuasive strategies-a specific request in the form of an online buddy and collective community feedback in the form of bandwagon cues. A 2 (online buddy: absence vs. presence) by 2 (bandwagon cues: weak vs. strong) between-participants experiment tested the effects of these strategies on psychological outcomes, including perceived responsibility, social presence, sense of community, and perceived helpfulness, as well as their posting attitudes, posting intentions, and website attitudes, across two sessions. Contrary to expectations, we found that the assignment of online buddies in a health community forum leads to negative psychological and behavioral consequences, especially in the absence of strong community feedback. Furthermore, the online buddy feature interacts with bandwagon cues to activate different cognitive processes, leading to differential interpretation of the meanings of those bandwagon cues-either as compliments (in the presence of online buddy) or as unreliable feedback (in the absence of online buddy). Theoretical and practical implications are discussed.
机译：与向其他用户提供帮助相比，个人更可能从在线医疗社区获得信息和支持（Fox＆Jones，2009； Preece，Nonnecke和Andrews，2004）。当前的研究试图通过提出两种基于理论的说服策略来解决这一贡献不足的问题-一种以在线好友的形式提出的具体要求，以及以潮流线索的形式提出的集体社区的反馈意见。参与者之间进行的2（在线好友：缺勤vs.存在）乘2（潮流线索：弱vs.强）参加者实验测试了这些策略对心理结局的影响，包括感知的责任感，社交感，社区感和感知的帮助，以及他们在两个会话中的发布态度，发布意图和网站态度。与期望相反，我们发现在健康社区论坛中分配在线伙伴会导致负面的心理和行为后果，尤其是在缺乏强大社区反馈的情况下。此外，在线好友功能与潮流线索互动以激活不同的认知过程，从而导致对这些潮流线索的含义进行了不同的解释-称赞（在存在在线好友的情况下）或不可靠的反馈（在没有在线好友的情况下） ）。讨论了理论和实践意义。

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  • 来源
    《Computers in Human Behavior》 |2014年第8期|319-333|共15页
  • 作者

    Hyang-Sook Kim; S. Shyam Sundar;

  • 作者单位

    Communication & Media Studies, St. Norbert College, 332 Boyle Hall, 100 Grant Street, De Pere, WI 54115, United States,Media Effects Research Laboratory, College of Communications, The Pennsylvania State University, 122 Carnegie Building, University Park, PA 16802, United States;

    Media Effects Research Laboratory, College of Communications, The Pennsylvania State University, 122 Carnegie Building, University Park, PA 16802, United States,Department of Interaction Science, Sungkyunkwan University, Seoul, Republic of Korea;

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  • 正文语种 eng
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  • 关键词

    Online communities; User participation; Online buddy; Bandwagon cues; Social facilitation; Sense of community;

    机译：在线社区;用户参与;在线好友;潮流线索;社会便利;社区意识;

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