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Exploring the differential effects of social and individualistic gameplay motivations on bridging social capital for users of a massively multiplayer online game

机译:探索社交和个人主义游戏动机对大型多人在线游戏用户的桥接社会资本的不同影响

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This study examines the differential effects of social and individualistic motivations to play massively multiplayer online (MMO) games on feelings of general social support and tolerance (i.e., bridging social capital). Survey data collected from players of the popular MMO World of Warcraft (n = 147) were used to construct a structural equation model to assess the effects of various user motivations, behaviors, and demographic characteristics on self-reported bridging social capital. Results indicate that motivations to socialize and form relationships with other players have positive direct and indirect effects on bridging social capital, while individualistic motivations do not significantly influence the outcome variable. Additionally, the results reveal several demographic differences by age, sex, and number of online friends. Findings provide support for the “rich get richer” hypothesis (Kraut et al., 2002), suggesting that players with pre-established social networks and strong social skills are more likely to benefit from involvement in interactive online platforms. Limitations are discussed and directions for future research are proposed.
机译:这项研究研究了社交和个人主义动机的影响,这些动机在玩大型多人在线(MMO)游戏时对总体社会支持和宽容(即弥合社会资本)的感觉产生了不同的影响。从流行的MMO魔兽世界(n = 147)的玩家收集的调查数据用于构建结构方程模型,以评估各种用户动机,行为和人口统计学特征对自我报告的架桥式社会资本的影响。结果表明,与其他参与者进行社交和建立关系的动机对桥接社会资本具有积极的直接和间接影响,而个人主义动机并没有显着影响结果变量。此外,结果还显示了按年龄,性别和在线朋友数量的一些人口统计学差异。研究结果为“致富致富”假说提供了支持(Kraut等,2002),这表明具有预先建立的社交网络和较强社交技能的玩家更可能从参与互动在线平台中受益。讨论了局限性,并提出了未来研究的方向。

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