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Customer satisfaction evaluation method for customized product development using Entropy weight and Analytic Hierarchy Process

机译:基于熵权和层次分析法的定制产品开发客户满意度评估方法

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摘要

Providing customized products with high customer satisfaction (CS) has become an inevitable trend for modern customized companies to remain competitive. This study proposes a CS evaluation method for customized product development using Entropy weight and Analytic Hierarchy Process (AHP). Firstly, customer requirements are identified based on Voice-of-Customer (VoC), and classified into four categories (positive, negative, must-be and fuzzy attributes) according to the characteristics of CS criteria. Then, CS evaluation model and its solution method are introduced in detail. This study especially focuses on the quantitative methods for each category of the evaluation criteria through formulating several mathematical models, and criteria weights are obtained through integrating Entropy weight and AHP method. Finally, a case study of applying the proposed methodology to customized portrait-based product industry demonstrates the functionality of the proposed methodology.
机译:提供具有高客户满意度(CS)的定制产品已成为现代定制公司保持竞争力的必然趋势。这项研究提出了一种使用熵权和层次分析法(AHP)进行定制产品开发的CS评估方法。首先,根据客户语音(VoC)识别客户需求,并根据CS准则的特征将客户需求分为四类(正,负,必须和模糊属性)。然后,详细介绍了CS评估模型及其解决方法。本研究着重于通过建立几种数学模型对每种评价标准类别的定量方法,并通过结合熵权和AHP方法获得标准权重。最后,将拟议方法应用于定制的基于肖像的产品行业的案例研究证明了拟议方法的功能。

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