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Ballmer: Hardware-Software Delay Hurt

机译:鲍尔默:硬件-软件延迟伤害

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In his first public appearance since he stepped down as Microsoft's CEO, Steve Ballmer again acknowledged that the company missed the boat on mobile. But this time he put a different spin on his analysis of Microsoft's strategic moves, and evoked the business model that has led to so much success for the company's rival, Apple. "The thing I regret is that we didn't put the hardware and the software together soon enough," Ballmer said, referring not just to smartphones, but also to mobile in general. Putting hardware and software together is Apple's business model, and that approach has proved successful over the years because the company not only creates both elements, but also controls them from first to last.
机译:自从卸任微软首席执行官以来,史蒂夫·鲍尔默(Steve Ballmer)首次公开露面时,再次承认公司错过了移动平台。但这一次,他对微软的战略举措进行了另一番分析,并提出了一种商业模式,该模式为微软的竞争对手苹果取得了巨大成功。鲍尔默说:“令我遗憾的是,我们没有足够快地将硬件和软件整合在一起。”他不仅指智能手机,还指一般手机。将硬件和软件放在一起是Apple的商业模式,并且这种方法多年来被证明是成功的,因为该公司不仅创建了这两个元素,而且从头到尾都对其进行控制。

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  • 来源
    《Computerworld》 |2014年第5期|2-2|共1页
  • 作者

    Gregg Keizer;

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