The CEO orders up an internal "Facebook for the enterprise" to boost employee collaboration, but six months after deployment, it's a ghost town.rnGetting users to adopt so-called Enterprise 2.0 technologies and reaping real business benefits from those implementations requires a different approach, according to The Corporate Executive Board, a research and advisory services company. CEB researchers recommend the following steps:rn1. First, identify the high-value business outcomes you want achieve, such as speeding up new-product development, before picking collaboration technologies.
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