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Rust Belt CRM

机译：防锈带CRM

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摘要

Think of CRM, and you tend to think of retailers, banks and call centers serving mass-market consumers. But CRM software is quietly being used in the industrial heartland, too, to better manage sales of products ranging from steel plates to factory controls. Manufacturers are beginning to take advantage of CRM data systems to fine-tune their factory forecasts and identify their most profitable products and customers. Then they can improve service to those customers ― for example, by providing what essentially is an "express lane," or preferred status on the assembly line, for high-profit orders. Smokestack industries are even using buffed-up CRM systems to justify higher prices for low-profit orders. Sophisticated tools that analyze customer profitability can highlight so-called free riders, or customers and products that generate a disproportionately small return, says Steve Banker, an analyst at Automation Research Corp. in Dedham, Mass.
机译：考虑CRM，您往往会想到为大众市场消费者提供服务的零售商，银行和呼叫中心。但是CRM软件也正在工业中心悄悄使用，以更好地管理从钢板到工厂控制等产品的销售。制造商开始利用CRM数据系统来微调其工厂预测并确定其最有利可图的产品和客户。然后，他们可以改善对这些客户的服务-例如，通过提供本质上是“快车道”或装配线上对于高利润订单的首选状态。烟囱行业甚至在使用强化的CRM系统来证明低利润订单的较高价格是合理的。马萨诸塞州德汉姆Automation Research Corp.的分析师史蒂夫·班克（Steve Banker）说，分析客户获利能力的精密工具可以突出所谓的搭便车，或者产生不成比例的小额回报的客户和产品。

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