PCA's guru of gloom, Ed Sullivan (better known as its chief economist), told a packed press conference at the World of Concrete that he sensed just a twinge of optimism but that he still doesn't expect the concrete economy to come roaring back until at least 2013. In a moment a bit out of character for him, though, he admonished the industry to move aggressively to promote concrete as a paving material, noting that concrete pavement now is cheaper than asphalt even on a first cost basis (not to mention, life-cycle cost) "We need to recognize that the stars are aligned and proactively take market share," he said.
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