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THE NEW NORMAL IS COMING! THE NEW NORMAL IS COMING!

机译：新的正常即将到来！新的正常即将到来！

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What exactly is meant by "the New Normal"? We hear it thrown all around. Heck -1 used it numerous times, until one day, it was said back to me and I immediately rejected it. NEW normal? What was my OLD normal? And why am I supposed to mourn its death? WHY did I allow my business to even have a 'normal' that did not include evolving and adapting as part of its natural ethos? According to Wikipedia, and marginally modified for context of this article; "A new normal is a state to which an economy, society, etc. [YOUR COMPANY] settles following a crisis, when this differs from the situation that prevailed prior to the start of the crisis." That's actually a very accurate description of really poor business vision and planning. In fact, there is one deadly word in there that did not get my attention until I read it several times. Read it again...now tell me, what is the most dangerous word in that paragraph? Settles. 'Settles' is EXACTLY why businesses inevitably fail when change occurs. It 'settled' as the 'Old Normal' before the 'New Normal' and it will likely settle again into a new old normal. "Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great We don't have great schools, principally because we have good schools. We don't have great government, principally because we have good government. Few people attain great lives, in large part because it is just so easy to settle for a good life."-Jim Collins, Good to Great: Why Some Companies Make the Leap...and Others Don't
机译：“新正常”究竟是什么意思？我们听到它抛出全部。 Heck -1多次使用它，直到有一天，它曾经回馈给我，我立即拒绝了它。新正常？我的旧正常是什么？为什么我应该哀悼死亡？为什么我允许我的业务甚至有一个“正常”，这些不包括不断发展和适应其自然精神的一部分？根据维基百科，并对本文的背景略微修改; “一个新的正常是经济，社会等[贵公司]在危机之后居住的国家，当这种情况与危机开始前盛行的情况不同。”这实际上是一个非常准确的商业愿景和规划的描述。事实上，直到我读过几次之前，那里有一个致命的词。再次阅读它......现在告诉我，那段中最危险的词是什么？定居。 “解决”正是为什么在发生变更时企业不可避免地失败的原因。它是'新正常'之前的“旧正常”，它可能会再次定居到一个新的正常情况下。 “好的是伟大的敌人。这是我们那么伟大的主要原因之一，我们没有伟大的学校，主要是因为我们有好的学校。我们没有伟大的政府，主要是因为我们有良好的政府。很少有人达到伟大的生命，大部分是因为它真的很容易满足于美好生活。“ - Jim Collins，善良，善良：为什么有些公司迈出飞跃......其他公司没有

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    《Concrete Openings》 |2020年第3期|14-15|共2页
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    Tim Kennady;

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