From January 2011, Callebaut's four classic recipes will be available in a Fairtrade variety. The recipes - 811 (dark), 823 (milk), W2 (white) and 70-30-38 (dark) - will offer customers the opportunity to develop new artisanal products with Fairtrade certified chocolate. As part of its Fairtrade marketing programme, Callebaut will provide customers with promotional point-of-sale materials including posters, doorstickers and brochures, so they can communicate their commitment to work with Fairtrade certified chocolate at their point-of-sale. The materials will be available on the Callebaut website as of January 2011.
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