John Gilmore opened Elite Custom Audio Video about ten years ago after serving a long apprenticeship selling large A/V systems. "The problem was I'd sell them but even though custom installation wasn't nearly as sophisticated as it is today, the people doing it frequently produced substandard work for my customers," he explains. "Finally I put together a team of myself, Steve Curley (Elite's general manager) and Brett Nutter (its installation specialist) to meet the growing needs of clients." One of the team's newest and most jaw-dropping theaters was recently completed in Elite's Montclair, California showroom. It recreates a magical place during its most powerful period: Egypt in the time of the Pharaohs. "My main goal was to create an illusion so real that the everyday world of toil and stress disappears," Gilmore says. "I wanted to show clients that they could have fantasyland in their own home."
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