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首页> 外文期刊>Construction Management and Economics >An entropy-based SWOT evaluation process of critical success factors for international market entry: a case study of a medium-sized consulting company
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An entropy-based SWOT evaluation process of critical success factors for international market entry: a case study of a medium-sized consulting company

机译：基于熵的国际市场进入成功关键要素的SWOT评估过程：一家中型咨询公司的案例研究

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摘要

In the UK, construction companies are striving for survival and stable business growth during the economic recession, with many companies exploring the expansion of international business. The strengths, weaknesses, opportunities and threats (SWOT) in relation to international business are well understood; however, in existing literature little emphasis has been placed on the associated critical success factors (CSFs) and their evaluation. The aim is to identify relevant CSFs that can potentially influence the success of international projects. A questionnaire was undertaken to investigate 11 pre-identified common CSFs categories, and 25 SWOT individual factors relevant to a leading international medium-sized consultancy company in the UK. The data were evaluated by using the quantitative method of entropy ranking and SWOT qualitative analysis. Political, physical and corruption factors were found to be the most significant factors to the success of international projects. The findings examine a measure of entropy-based SWOT method to remove uncertainty between respondents (multi-objectives) during the evaluation of CSFs, which is supportive of an accurate, reliable and reasonable basis for the decision-making process. Substantial evidence is also provided regarding the identification and evaluation of CSFs that potentially affect the success of international projects for a medium-sized UK consulting company, when deciding about expansion into the international market.
机译：在英国，建筑公司在经济衰退期间为生存和稳定的业务增长而努力，许多公司都在探索国际业务的扩展。与国际业务有关的优势，劣势，机会和威胁（SWOT）已广为人知；但是，在现有文献中，很少将重点放在相关的关键成功因素（CSF）及其评估上。目的是确定可能影响国际项目成功的相关CSF。进行了问卷调查，以调查11个预先确定的常见CSF类别以及与英国一家领先的国际中型咨询公司相关的25种SWOT个人因素。数据采用熵排序和SWOT定性分析的定量方法进行评估。政治，物质和腐败因素被认为是国际项目成功的最重要因素。研究结果检验了一种基于熵的SWOT方法，以消除CSF评估过程中受访者（多目标）之间的不确定性，这为决策过程提供了准确，可靠和合理的基础。在决定扩展到国际市场时，还提供了有关识别和评估可能影响国际中型英国咨询公司国际项目成功的CSF的大量证据。

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