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Business development: How to win more work

机译:业务发展:如何赢得更多工作

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摘要

What do you think of when you hear "marketing" or "business If development"? If you're like most engineers, you either groan audibly while rolling your eyes into the back of your head, or you start listing reasons why you're too busy doing "real work" to do any marketing or business development. Or maybe you simply think it's someone else's job, and move on. The reality is, however, that for most upwardly mobile engineers today, "business development"-winning new work and developing client relationships-is absolutely part of the job.
机译:当您听到“营销”或“业务发展”时,您会怎么想?如果您像大多数工程师一样,要么在将声音翻到头上时听到吟,要么开始列出为什么您太忙于进行“实际工作”而无法进行任何营销或业务发展的原因。也许您只是认为这是别人的工作,然后继续前进。但是,现实是,对于当今大多数向上移动的工程师来说,赢得新工作和发展客户关系的“业务开发”绝对是工作的一部分。

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