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首页> 外文期刊>Consumer Electronics Magazine, IEEE >Paying for Privacy: Increasing the privacy and security comfort of end users.
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Paying for Privacy: Increasing the privacy and security comfort of end users.

机译：支付隐私权：提高最终用户的隐私权和安全性。

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摘要

The recent revelations about the u.s. ?national Security Agency?s monitoring of electronic communications have rightly raised concerns about privacy issues. With the increasingly rare exceptions (e.g., calculators), today?s consumer electronics products are delivery platforms for services ranging from communications to entertainment. These services are provided by commercial organizations that require compensation to operate, and two basic business models for compensation have evolved: advertising support versus subscription fees. While the option of paying for privacy to avoid advertising exists, consumers have embraced widely popular advertising-based services so a wholesale shift to pay for privacy is unlikely to occur. In fact, the targeting of advertising to fit reader and viewer interests benefits both marketers and consumers and has always been practiced in all media to the extent that information has been available on consumer interests.
机译：最近关于美国的启示“国家安全局”对电子通信的监视正确地引起了人们对隐私问题的关注。除了越来越少的例外情况（例如计算器），当今的消费电子产品是从通信到娱乐的服务交付平台。这些服务由需要补偿才能运作的商业组织提供，并且已经形成了两种基本的补偿商业模式：广告支持与订阅费用。尽管存在为避免广告而支付隐私的选择，但是消费者已经接受了广泛流行的基于广告的服务，因此不太可能发生大规模转向支付隐私的事情。实际上，针对广告来满足读者和观众的兴趣既有利于营销人员，也有利于消费者，并且在可以获得有关消费者兴趣的信息的范围内，一直在所有媒体中得到实践。

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