Market in Brief

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Market in Brief

机译：市场简介

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1. Italian sales of deodorants and bodysprays reached €382 million in 2008, up by over 2% on 2007 and around 6% on 2003.rn2. Both value and volume sales were reported to be growing in 2008, increasing the penetration and frequency of use of deodorants. This is an outstanding performance, when taking into account the current difficult trading conditions.rn3. Deodorants and bodysprays benefit from low promotional activity and high media advertising expenditure. NPD, however, remains low.

机译：1. 2008年意大利的除臭剂和身体喷雾剂销售额达到3.82亿欧元，比2007年增长2％，比2003年增长6％。据报道，2008年销售量和销售量均在增长，从而增加了除臭剂的渗透率和使用频率。考虑到当前困难的交易条件，这是一项出色的表现。除臭剂和身体喷雾剂得益于较低的促销活动和较高的媒体广告支出。但是，NPD仍然很低。

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《Consumer Goods Europe》 |2009年第556期|3.3-3.4|共2页
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