Market in Brief

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Market in Brief

机译：市场简介

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1. The Spanish retail market for deodorant products continued to grow in 2008, albeit at a slower rate. In 2008, sales were up by an estimated 3% on 2007 to take the market to €303 million, a 34% rise on 2003.rn2. The market is increasingly mature and offers little potential to expand the current consumer base. However, suppliers have attempted to add value through segmentation, for example by introducing deodorants with skincare properties and products designed for specific age groups.rnNiche formats lose ground

机译：1. 2008年，西班牙除臭剂零售市场继续增长，尽管增速有所放缓。 2008年，该市场的销售额估计比2007年增长了3％，达到3.03亿欧元，比2003.rn2增长了34％。市场越来越成熟，扩大现有消费者基础的潜力很小。但是，供应商试图通过细分来增加价值，例如通过引入具有护肤特性的除臭剂和针对特定年龄段设计的产品。

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《Consumer Goods Europe》 |2009年第556期|4.3-4.3|共1页
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