1. Age-wise, the two main groups who use bodycare are women aged 25-34 and over 45.rn2. Unilever has spotted the potential of male bodycare with the launch of Vaseline for Men body lotions.rn3. Older working women recognise the importance of looking groomed and youthful in the workplace. Bodycare therefore features strongly as part of their regular beauty regime.rn4. Unsubstantiated product claims are coming under greater scrutiny by the ASA.
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