Issues in the Market

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Issues in the Market

机译：市场问题

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Three quarters of women now use bodycare, but many are prepared to compromise by using multipurpose products. However, bodycare brands are continually seeking out new niches targeting women's specific bodycare concerns. Women are being targeted with increasing numbers of firming, anti-cellulite and anti-ageing formulations.rnAs the UK recession deepens, women may look for cheaper alternatives and even make do with bath and shower products that offer moisturising benefits. The UK's £297 million bodycare market could suffer as a result.

机译：现在，四分之三的女性使用身体护理，但是许多女性准备使用多功能产品来妥协。但是，身体护理品牌一直在寻找针对女性特定身体护理关注的新领域。妇女正以越来越多的紧肤，抗脂肪和抗衰老配方为目标。随着英国经济衰退的加深，妇女可能会寻找更便宜的替代品，甚至使用具有保湿功效的沐浴产品。因此，英国2.97亿英镑的身体护理市场可能会受到影响。

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《Consumer Goods Europe》 |2009年第557期|5.1-5.2|共2页
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Issues in the Market

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