Outsider's insights: (mis)understanding A. Fuat FÄ±rat on consumption, markets and culture

Alan Bradshawa* amp; Nikhilesh Dholakiab

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Outsider's insights: (mis)understanding A. Fuat FÄ±rat on consumption, markets and culture

机译：局外人的见解：对消费，市场和文化的误解A. FuatFÄ±rat

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Fuat FÄ±rat has for a long time maintained a radical, outside and critical voice within marketing and consumption theory. He was one of the editors of the landmark book Radical and Philosophical Theory in Marketing, published in 1987, which sought to develop alternative modes of theorizing and conceptualizing both marketing practice and the consuming subject. The continuation of that wider project eventually lead to the foundation of Consumption Markets & Culture, the journal for which Fuat served as Editor-in-Chief for its initial 10 years of existence. Fuat also co-authored the book Consuming People (1998) in collaboration with Nikhilesh Dholakia. By that stage, in particular following his seminal article on the re-enchantment of consumption, written with Alladi Venkatesh, Fuat had helped to pioneer the study of postmodernism within consumer culture. In this interview, Fuat FÄ±rat discusses his research projects including consumption patterns, postmodernity, theatre, new literacy and also presents more general observations.View full textDownload full textKeywordsconsumer identity, consumer research, consumption patterns, postmodernism, theatreRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/10253866.2011.637751

机译：长期以来，FuatFÄrat一直在市场营销和消费理论中保持激进，外部和批判性的声音。他是1987年出版的具有里程碑意义的著作《市场营销中的基本理论和哲学理论》的编辑之一，该书试图发展理论化和概念化营销实践和消费主体的替代模式。这项更广泛的项目的延续最终导致了《消费市场与文化》的建立，Fuat在其创立的最初十年中一直担任该杂志的总编辑。 Fuat还与Nikhilesh Dholakia合作着有《消费人》（Consuming People，1998年）一书。到那个阶段，尤其是在他与阿拉迪·文卡特什（Alladi Venkatesh）撰写的关于消费的重新吸引人的开创性文章之后，富埃特（Fuat）帮助开拓了消费文化中的后现代主义研究。在这次采访中，FuatFÄ±rat讨论了他的研究项目，包括消费模式，后现代性，剧院，新识字，还提出了更多一般性的观察。：“ Taylor＆Francis Online”，services_compact：“ citeulike，netvibes，twitter，technorati，delicious，linkedin，facebook，stumbleupon，digg，google，more”，pubid：“ ra-4dff56cd6bb1830b”};添加到候选列表链接永久链接http://dx.doi.org/10.1080/10253866.2011.637751

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《Consumption Markets & Culture》 |2012年第1期|p.117-131|共15页
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Alan Bradshawa* amp; Nikhilesh Dholakiab;
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Outsider's insights: (mis)understanding A. Fuat FÄ±rat on consumption, markets and culture

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