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首页> 外文期刊>Consumption Markets & Culture >Capturing their dream: Video diaries and minority consumers
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Capturing their dream: Video diaries and minority consumers

机译：捕捉梦想：视频日记和少数民族消费者

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摘要

This paper describes the characteristics and benefits of a visual ethnography method called “video diary.” The authors illustrate the special features of the method based on their experiences in using it to understand consumer acculturation of Pacific Islanders in New Zealand. In brief, research participants benefit from the control and voice that video diaries give them. Researchers benefit from “saturated description” and collaborative analysis. The benefits of video diaries are particularly suited to ethnographic research with people from collectivist or vulnerable groups. Video diaries can be used alone or along with other ethnographic methods and the authors recommend them to consumer researchers, who want to understand routine and private aspects of consumers’ lives or any aspect of culture. Their range of use is limited only by one’s imagination.View full textDownload full textKeywordsvisual methods, video diaries, minority consumers, consumer acculturation, visual ethnography, Pacific, culture, transformative research, collaborative researchRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/10253866.2010.502420
机译：本文介绍了一种称为“视频日记”的视觉人种志方法的特点和优势。作者根据他们使用该方法来了解新西兰太平洋岛民的消费者文化适应的经验，说明了该方法的特殊功能。简而言之，研究参与者将从视频日记给他们的控制和声音中受益。研究人员受益于“饱和描述”和协作分析。视频日记的好处特别适合来自集体主义者或弱势群体的人种学研究。视频日记可以单独使用，也可以与其他人种志方法一起使用，作者将其推荐给消费者研究人员，他们希望了解消费者生活的日常和私人方面或文化的任何方面。它们的使用范围仅受想象力的限制。查看全文下载全文关键字视觉方法，视频日记，少数群体消费者，消费者的适应度，视觉民族志，太平洋地区，文化，变革性研究，合作研究相关var addthis_config = {ui_cobrand：“ Taylor ＆Francis Online”，services_compact：“ citeulike，netvibes，twitter，technorati，delicious，linkedin，facebook，stumbleupon，digg，google，更多”，发布号：“ ra-4dff56cd6bb1830b”};添加到候选列表链接永久链接http://dx.doi.org/10.1080/10253866.2010.502420

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