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首页> 外文期刊>Consumption Markets & Culture >All together now: A symphony orchestra audience as a consuming community
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All together now: A symphony orchestra audience as a consuming community

机译：现在放在一起：交响乐团的观众是一个消费社区

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摘要

This study examines the nature of communal consumption in the context of audience experience of the performing arts. Building on existing literature on consumption communities and ritualistic perspectives on shared event-based consumption, it uses focus groups and participant observation to investigate the experience of members of a UK symphony orchestra's audience as a consuming community (a “consumity” in short). It finds tensions between respondents' perceptions of their individual and collective experience, framed within a pervasive anxiety about the sustainability of both audience and art form. It concludes that the communal aspect of audience experience is more complex and inflected than current notions of shared consumption acknowledge, in particular with respect to the audience's sense of itself over time. It concludes by questioning the absence from current arts marketing discourse of a more integrated view of the experience of customers in a temporal context.
机译：这项研究从表演艺术的观众体验的角度考察了公共消费的本质。它基于有关消费社区的现有文献和对基于事件的共享消费的仪式性观点，使用焦点小组和参与者观察来调查英国交响乐团听众作为消费社区的成员的体验（简称“消费”）。它发现受访者对个人和集体经历的看法之间存在紧张关系，这种担忧是在对观众和艺术形式的可持续性普遍存在的焦虑中构架的。结论是，与当前的共享消费观念相比，受众体验的公共性更加复杂和曲解，尤其是随着时间的流逝，受众的自我感觉。最后，通过质疑当前艺术营销话语缺乏在时间范围内更全面地了解客户体验的结论。

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