Handbuch Unternehmenskommunikation. Strategic - Management -Wertschopfung (Handbook of Corporate Communication. Strategy -Management - Value Creation)

Irene Pollach; Martin Nielsen

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Handbuch Unternehmenskommunikation. Strategic - Management -Wertschopfung (Handbook of Corporate Communication. Strategy -Management - Value Creation)

机译：企业传播手册。战略-管理-价值创造（企业传播手册。战略-管理-价值创造）

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We have to admit that we are reviewing a book that we have not managed - or even attempted - to read in its entirety. At more than 1,300 pages, the Handbook of Corporate Communication is quite a tome. Written in German, the handbook gives an extremely comprehensive overview of the field of corporate communication, featuring the work of 91 high-profile scholars and practitioners from German-speaking Europe. These authors hail from the fields of communication, management, marketing, sociology, psychology, linguistics, law, and accounting. Their diversity makes for a truly interdisciplinary perspective on corporate communication.

机译：我们必须承认，我们正在审查一本我们尚未设法甚至试图完全阅读的书。《企业传播手册》超过1,300页，是一本不错的书。该手册以德语编写，对公司传播领域进行了极为全面的概述，其中包括来自欧洲德语的91位知名学者和从业者的著作。这些作者来自传播，管理，市场营销，社会学，心理学，语言学，法律和会计领域。他们的多样性为公司传播提供了真正的跨学科视角。

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《Corporate communications》 |2016年第2期|268-270|共3页
作者
Irene Pollach; Martin Nielsen;
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作者单位

Department of Business Communication, Aarhus University, Aarhus, Denmark;

Department of Business Communication, Aarhus University, Aarhus, Denmark;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Management strategy; Value creation; Communication strategy; Corporate communication; Communication objectives; Message styles;

机译：管理策略;创造价值;沟通策略;企业通信;沟通目标;讯息风格;

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Handbuch Unternehmenskommunikation. Strategic - Management -Wertschopfung (Handbook of Corporate Communication. Strategy -Management - Value Creation)

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