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New media: a new medium in escalating crises?

机译：新媒体：危机升级的新媒体？

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Purpose - The use of new media in crisis is a double-edged sword. On one hand, its pivotal role inrnonline monitoring and dissemination of information can help an organisation manage crisis. On thernother hand, it can also create organisational crisis. The purpose of this paper is to examine how newrnmedia can be used to escalate crisis.rnDesign/methodology/approach - Four crises were examined: the 2008 Edison Chen sex scandal inrnHong Kong; and in the USA, New York Taco Bell-KFC rats infestation crisis in 2007; JetBlue Airwaysrncrisis in 2007, and the Kryptonite locks crisis in 2004.rnFindings - The very characteristics that make new media unique, such as user interactivity andrnintegration of multimedia effects, are also its Achilles heel.rnResearch limitations/implications - Research has revolved around new media as a tool, a usefulrnaid in times of need. The paper presents an emerging and under-explored side of new media of how it isrnused as an accessory in escalating crises.rnPractical implications - Practitioners can be equipped to better prepare themselves against thernthreats posed by new media.rnOriginality/value - The paper has developed a new model on how organisations could harness newrnmedia to their advantage while implementing safeguards against possible threats posed by thernmedium. This model, called the new media crisis communication model, is an integration of the crisisrnmanagement model posited by Gonzelez-Herrero and Smith and the contingency theory of strategicrnconflict management.
机译：目的-在危机中使用新媒体是一把双刃剑。一方面，其在非在线监测和信息传播中的关键作用可以帮助组织应对危机。另一方面，它也可能造成组织危机。本文的目的是研究如何使用新媒体来升级危机。设计/方法论/方法-研究了四场危机：2008年香港陈冠希性丑闻； 2008年香港爱迪生性丑闻。在美国，2007年纽约Taco Bell-KFC鼠患了危机；捷蓝航空（JetBlue Airways）在2007年发生了危机，在2004年发生了rypto石锁定危机。rn发现-使新媒体与众不同的特征（例如用户交互性和多媒体效果的融合）也是其致命弱点。rn研究局限/含意-研究围绕新媒体展开作为工具，在需要时有用。本文介绍了新媒体在如何将其作为危机升级的辅助手段方面的新兴和探索不足的一面。rn实用意义-从业人员可以更好地为应对新媒体所带来的威胁做好准备。rn原创性/价值-本文已经发展一种新的模型，说明组织如何利用新媒体来发挥自己的优势，同时实施针对媒体造成的潜在威胁的保护措施。该模型称为新媒体危机传播模型，是Gonzelez-Herrero和Smith提出的危机管理模型与战略冲突管理权变理论的整合。

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