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首页> 外文期刊>Corporate communications >Share of voices in corporate social responsibility (CSR) news: A comparison of sources used in press releases and news coverage
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Share of voices in corporate social responsibility (CSR) news: A comparison of sources used in press releases and news coverage

机译：企业社会责任（CSR）新闻中的声音分享：新闻稿和新闻报道中使用的来源比较

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Purpose - The use of sources in news coverage affects news audience's perceptions of news events. To extend existing research on inter media agenda-setting and agenda-building effects of CSR-related news, the purpose of this paper is to explore the representation and share of voices in CSR-related news by investigating and comparing the use of sources in press releases and news coverage. Design/methodology/approach - This study content-analyzed the 202 CSR-related press releases published by the two electricity providers in Hong Kong and 1,045 news articles related to the press releases over a five-year period. A total of 402 quotes from the press releases and 1,880 quotes from the news coverage were analyzed, including the types of sources cited, the tone of the sources and variations in the use of sources across seven different CSR themes. Findings - Although company representatives were quoted the most in both the press releases and news coverage, NGOs, government representatives and industry analysts were the most frequently cited for negative comments in the news coverage. Differences were found between the press releases and news coverage in terms of how frequently different sources were cited, the tone attributed to those sources, and the choice of sources across different CSR themes. Originality/value - The findings reflect that corporations are not necessarily the most influential voice in CSR and that other groups also have their views represented in the news media. The representation of these voices differed by CSR themes. Corporations are advised to further explore what and how different voices are represented in the news coverage in relation to their CSR activities and to consider these voices when making decisions about CSR.
机译：目的-在新闻报道中使用新闻来源会影响新闻听众对新闻事件的看法。为了扩展有关企业社会责任相关新闻的跨媒体议程设置和议程建设效果的现有研究，本文的目的是通过调查和比较新闻来源的使用来探索企业社会责任相关新闻中声音的表达和共享。发布和新闻报道。设计/方法/方法-这项研究内容分析了香港两家电力供应商发布的202篇与企业社会责任相关的新闻稿以及五年内与该新闻稿相关的1,045篇新闻文章。总共对新闻稿中的402条引用和新闻报道中的1,880条引用进行了分析，包括引用的消息源类型，消息源的语气以及在七个不同的CSR主题中消息源的使用变化。调查结果-尽管公司代表在新闻稿和新闻报道中被引用最多，但非政府组织，政府代表和行业分析师是新闻报道中负面评论最多的人。在新闻稿和新闻报道之间，在引用不同来源的频率，归因于这些来源的语气以及跨不同CSR主题选择来源方面存在差异。原创性/价值-调查结果表明，公司不一定是企业社会责任中最具影响力的声音，其他集团的观点也出现在新闻媒体中。这些声音的表达方式因企业社会责任主题而异。建议企业进一步探索新闻报道中与企业社会责任活动有关的不同声音以及代表不同声音的方式，并在做出有关企业社会责任的决定时考虑这些声音。

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