Effect of corporate social responsibility disclosure on firms' sales performance: A perspective of stakeholder engagement and theory

Waheed Abdul; Yang Jianhua

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Effect of corporate social responsibility disclosure on firms' sales performance: A perspective of stakeholder engagement and theory

机译：企业社会责任披露对企业销售业绩的影响：利益相关者参与和理论视角

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Corporate social responsibility (CSR) is receiving a supreme interest, and several experts have revealed the outcomes of CSR disclosure (CSRD) toward organizational performance across the globe. Nevertheless, less attention has been paid to empirical contribution with respect to marketing and sales management, especially from developing nations. This study investigates the impact of CSRD practices, that is, internal (ICSRD) and external (ECSRD) to organizational sales performance (OSP). Data were collected from 450 managers within Small and Medium Size Enterprises (SMEs) of Pakistan and analyzed using structural equation modeling. The findings revealed the positive relationships between OSP and disclosure of CSR activities both ICSRD and ECSRD, that is, responsibility to the environment (ER), community (CR), customers (CCR), suppliers (SR), employees (EER), and responsibility to government rules & regulations (GR). The comprehensive analysis unveiled the higher significant effect of ECSRD than ICSRD. The study provides multidimensional insights for strategic management to support CSR notion and to engage stakeholders pursuing such practices to augment OSP dynamically. This study furnishes research possibilities for practitioners and academicians.

机译：企业社会责任（CSR）引起了极大的兴趣，几位专家透露了CSR披露（CSRD）对全球组织绩效的结果。但是，对于市场营销和销售管理方面的经验贡献的关注较少，特别是来自发展中国家的经验贡献。这项研究调查了CSRD做法（即内部（ICSRD）和外部（ECSRD））对组织销售绩效（OSP）的影响。从巴基斯坦中小型企业（SMEs）的450位经理中收集数据，并使用结构方程模型进行分析。调查结果揭示了OSP与ICSRD和ECSRD的CSR活动的披露之间存在正相关关系，即对环境（ER），社区（CR），客户（CCR），供应商（SR），员工（EER）和对政府规章制度（GR）的责任。全面的分析揭示了ECSRD的显着效果高于ICSRD。这项研究为战略管理提供了多维见解，以支持CSR理念并吸引利益相关者采用这种做法来动态增强OSP。这项研究为从业人员和院士提供了研究的可能性。

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《Corporate Social Responsibility and Environmental Management》 |2019年第3期|559-566|共8页
作者
Waheed Abdul; Yang Jianhua;
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作者单位

Univ Sci & Technol Beijing, Sch Econ & Management, 30 Xueyuan Rd, Beijing 100083, Peoples R China;

Univ Sci & Technol Beijing, Sch Econ & Management, 30 Xueyuan Rd, Beijing 100083, Peoples R China;

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正文语种 eng
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关键词
corporate social responsibility disclosure; CSR practices; empirical findings; external CSR practices; internal CSR practices; organizational sales performance; stakeholder engagement; stakeholder theory;

机译：企业社会责任披露;企业社会责任实践;实证结果;外部企业社会责任实践;内部企业社会责任实践;组织销售绩效;利益相关者参与;利益相关者理论;

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专利

1. Effect of corporate social responsibility disclosure on firms' sales performance: A perspective of stakeholder engagement and theory [J] . Waheed Abdul, Yang Jianhua Corporate Social Responsibility and Environmental Management . 2019,第3期

机译：企业社会责任披露对企业销售业绩的影响：利益攸关方参与与理论的视角
2. Strategic stakeholder management, environmental corporate social responsibility engagement, and financial performance of stigmatized firms derived from Chinese special environmental policy [J] . Xu Jia, Wei Jiuchang, Lu Liangdong Business Strategy and the Environment . 2019,第6期

机译：战略利益相关者管理，环境企业社会责任参与以及源自中国特殊环境政策的被污名化公司的财务绩效
3. Corporate social responsibility and firm performance of Ghanaian SMEs: The role of stakeholder engagement [J] . Abraham Ansong Cogent Business & Management . 2017,第1期

机译：加纳中小型企业的企业社会责任和企业绩效：利益相关者参与的作用
4. The Effects of Leverage, Sales Growth, Firm Size, and Corporate Social Responsibility Disclosure on Earnings Response Coefficient [C] . Syanti Dewi, Nataherwin Nataherwin International Conference on Entrepreneurship and Business Management . 2020

机译：杠杆，销售增长，公司规模和企业社会责任披露对盈利响应系数的影响
5. Corporate social responsibility and strategic performance: Realizing a competitive advantage through corporate social reputation and a stakeholder network approach. [D] . Peters, Richard C. 2007

机译：企业社会责任和战略绩效：通过企业社会声誉和利益相关方网络方法实现竞争优势。
6. Quantity Quality and Performance of Corporate Social Responsibility Information Disclosure by Listed Enterprises in China: A Regional Perspective [O] . Haifeng Zhang, Zhuo Zhang, Adrian Tan, 2020

机译：中国上市公司企业社会责任信息披露的数量质量和绩效：区域视角
7. MEASURING PERFORMANCE IN TERMS OF THE SOCIAL DIMENSION OF CORPORATE RESPONSIBILITY TO EXTERNAL STAKEHOLDERS – SELECTED ISSUES Abstract: Purpose – to present social context of corporate responsibility and the scope of the actions taken by companies in this area to external stakeholders, which include contractual and contextual stakeholders, as well as to propose performance measures in this area. Design/Methodology/Approach – the paper is based on analysis of the literature, the method of analysis of the sources was used. Findings – the article focuses on the social dimension of corporate responsibility and the measurement of its performance in this area. Originality/ Value – article presents an own proposal of set of achievements’ measures in the area of the social nature of corporate responsibility Keywords: corporate social responsibility, social area, performance measurement, stakeholders [O] . Elżbieta Jaworska 2015

机译：衡量外部利益相关者的企业责任的社会维度的表现 - 选定问题摘要：目的 - 以企业责任的社会背景以及本领域公司所采取的行动范围，包括合同和上下文的利益攸关方以及提出该领域的绩效措施。设计/方法/方法 - 本文基于对文献的分析，使用了源的分析方法。调查结果 - 文章侧重于企业责任的社会维度和在该地区的表现的衡量。原创性/价值 - 文章在公司责任的社会性质领域提出了一套成就措施的关键词：企业社会责任，社会责任，社会领域，绩效衡量，利益相关者

Effect of corporate social responsibility disclosure on firms' sales performance: A perspective of stakeholder engagement and theory

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