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What Drives Successful Implementation of Product Stewardship Strategy? The Role of Absorptive Capability

机译：是什么促使产品管理策略成功实施？吸收能力的作用

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摘要

Implementation of Product Stewardship Strategy (PSS) requires integration of voices of stakeholders' in business decisions to create differentiation' in the market place. Considering that absorptive capability (AC) is a critical aspect of organizational learning, it may deliver dynamic integration of stakeholder's expectations and know-how in decision making. This paper attempts to link the attributes of AC with the features of PSS and presents outcomes of an empirical study of sixty Indian firms from several industry sectors. The result shows that firms demonstrating the traits of AC are in better position to implement PSS. This study also expands the scope of AC by including the additional source of knowledge as societal-stakeholders to provide a comprehensive view that this type of knowledge is complimentary to technological and market knowledge for sustainable commercial success. Based on the research findings, the paper proposes some important managerial implications and suggests direction for future research. Copyright (c) 2017 John Wiley & Sons, Ltd and ERP Environment
机译：产品管理战略（PSS）的实施要求利益相关者的声音在业务决策中的整合，以在市场中创造差异化。考虑到吸收能力（AC）是组织学习的关键方面，因此它可以在决策过程中动态整合利益相关者的期望和专有技术。本文试图将AC的属性与PSS的特征联系起来，并提出来自多个行业的60家印度公司的实证研究结果。结果表明，具有AC特性的企业更适合实施PSS。这项研究还通过将其他知识来源（包括社会利益相关者）包括在内，从而扩大了AC的范围，从而提供了一种全面的观点，即此类知识是技术和市场知识的补充，以实现可持续的商业成功。根据研究结果，本文提出了一些重要的管理意义，并提出了未来研究的方向。版权所有（c）2017 John Wiley＆Sons，Ltd和ERP Environment

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