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The Role of Quality Management & Innovativeness on Green Performance

机译：质量管理和创新对绿色绩效的作用

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Recently, many firms have been focusing on sustainable manufacturing. The manager has to understand the social requirement of concern for environmental protection. This study develops a model to enhance the understanding of how market orientation, quality management, and innovativeness assist Thailand's food industry in attaining its optimal green performance, and to assess the mediating effect of quality management and innovativeness on market orientation and green performance. A questionnaire was developed and employed to gather data from 178 managers in the food industry. Data analysis is performed using the structural equation modelling approach. The results indicate that market orientation, quality management, and innovativeness positively and significantly affect green performance, both directly and indirectly. Moreover, quality management and innovativeness have a partial mediator effect on market orientation and green performance. This finding illustrates that Thailand's food industry could achieve green performance by developing market-driven, quality management capacity and innovation development. Copyright (c) 2017 John Wiley & Sons, Ltd and ERP Environment
机译：最近，许多公司一直专注于可持续制造。管理者必须了解环境保护的社会要求。这项研究建立了一个模型，以加深对市场取向，质量管理和创新能力如何协助泰国食品工业实现最佳绿色绩效的理解，并评估质量管理和创新对市场取向和绿色绩效的中介作用。编制了一份调查表，并将其用于从食品行业的178位经理那里收集数据。使用结构方程建模方法进行数据分析。结果表明，市场导向，质量管理和创新性对绿色绩效产生了积极和显着的直接或间接影响。此外，质量管理和创新对市场导向和绿色绩效有部分中介作用。这一发现表明，泰国食品行业可以通过发展以市场为导向的质量管理能力和创新发展来实现绿色绩效。版权所有（c）2017 John Wiley＆Sons，Ltd和ERP Environment

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