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Radical Innovation with Limited Resources in High-Turbulent Markets: The Role of Lean Innovation Capability

机译:在动荡的市场中资源有限的激进创新:精益创新能力的作用

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摘要

How do firms radically innovate with limited resources in high-turbulent environments? We examine this question via in-depth comparative case studies of ten start-up firms in diverse high-turbulent markets. Evidence shows that the perceived value of resources depends on two contextual factors: market type and business model type. More interestingly, firms that see resource limitation as an enabler rather than an inhibitor seem to have a distinct capability that we call lean innovation capability. It is defined as a distinct capability that reflects a firm's ability to experiment with ideas that meet core customer needs by constantly iterating the initial offering with the purpose of validating the learning through continuous market feedback to achieve sustainable performance. The three main qualities of these companies are (1) adopting abductive reasoning, (2) embracing a validity-driven approach, and (3) operating in the overlapping spaces of fundamental customer needs, business viability and technological feasibility. Lean firms adopt design-thinking methodology and act like bricoleurs, such as make-do by applying combinations of the available resources through rapid prototyping to new problems and opportunities in an experimental way. Briefly, lean innovation capability enables firms to manage limited resources by reconfiguring and reallocating existing resources, and, thereby, helps empower resource-limited radical innovation.
机译:公司如何在动荡的环境中以有限的资源进行根本性的创新?我们通过在动荡的市场中对十家初创公司进行深入的比较案例研究来研究这个问题。有证据表明,资源的感知价值取决于两个上下文因素:市场类型和业务模型类型。更有趣的是,将资源限制视为推动者而不是阻碍者的公司似乎具有独特的能力,我们称之为精益创新能力。它被定义为一种独特的能力,它反映了企业通过不断迭代初始产品来尝试满足核心客户需求的想法的能力,其目的是通过持续的市场反馈来验证学习以实现可持续的绩效。这些公司的三个主要素质是:(1)采用归纳推理,(2)采用有效性驱动的方法,(3)在基本客户需求,业务可行性和技术可行性的重叠空间中运营。精益公司采用设计思想的方法,并像大律师一样行事,例如通过试验性方法对新问题和新机遇进行快速原型设计,将可用资源的组合应用到制造中。简而言之,精益创新能力使企业能够通过重新配置和重新分配现有资源来管理有限的资源,从而帮助实现资源有限的根本性创新。

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