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A Firm-Level Analysis on the Relative Difference between Technology-Driven and Market-Driven Disruptive Business Model Innovations

机译:对技术驱动型和市场驱动型破坏性商业模式创新之间的相对差异的公司层面分析

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摘要

Using the business model concept as a theoretical framework, this paper examines the relative disruptiveness potential between technology-driven and market-driven innovations. The study analyses retrospectively four case studies comprising two technologically sophisticated IT innovations and two technologically less sophisticated market-driven innovations starting from their inception to the point of disruption over a period of 5-15 years. It finds that, while the disruption process of technology-driven innovation conforms to the patterns predicted by disruptive innovation theory, the disruption process of market-driven disruptive business model innovation depicts a bottleneck shape, where the positive effects of initial strategic choice, model specialization and investments on disruptiveness potential reach the maximum level and start to stagnate due to the same initial strategic choice and cost factors. Implications for researchers and practitioners are discussed.
机译:本文以业务模型概念为理论框架,研究了技术驱动型创新和市场驱动型创新之间的相对破坏潜力。该研究回顾性地分析了四个案例研究,这些案例包括两项技术先进的IT创新和两项技术水平较低的市场驱动型创新,从其开始到5-15年的中断点。研究发现,尽管技术驱动型创新的破坏过程符合破坏性创新理论所预测的模式,但市场驱动型破坏性商业模式创新的破坏过程却描绘出瓶颈形状,其中初始战略选择,模型专业化的积极影响由于相同的初始战略选择和成本因素,对破坏力的投资达到了最高水平,并开始停滞。讨论了对研究人员和从业人员的影响。

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