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International and domestic tourists' 'a priori' and 'in situ' image differences and the impact of direct destination experience on destination image: the case of Linz, Austria

机译：国际和国内游客的“先验”和“就地”形象差异以及直接目的地体验对目的地形象的影响：奥地利林茨

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摘要

A profound understanding of destination image and its determinants is of significance for destinations aiming to effectively position themselves in the tourism market. However, existing research on destination image formation has mainly focused on the "a priori" and "a posteriori" stages and paid only limited attention to the "in situ" stage. To fill in this gap, this study examines the effect direct destination experience and visitors' nationality (domestic vs. international) have on both "pre-travel" and "in situ" cognitive and affective elements of image. The study was conducted using 400 international and domestic visitors to Linz, Austria. The findings indicate that there are significant differences in the way domestic and international tourists perceive Linz as a tourist destination both prior and during the actual experience. The study also provides empirical evidence that direct destination experience plays a major role in destination image formation, irrespective of individual's nationality. The theoretical and practical implications of these findings are also discussed.
机译：对目的地形象及其决定因素的深刻理解对于旨在有效地将自己定位于旅游市场的目的地具有重要意义。但是，现有的关于目的地图像形成的研究主要集中在“先验”和“后验”阶段，而对“原位”阶段只给予了有限的关注。为了填补这一空白，本研究考察了直接目的地体验和访问者的国籍（国内还是国际）对“旅行前”和“就地”图像的认知和情感元素的影响。这项研究是使用400名来自奥地利林茨的国际和国内游客进行的。调查结果表明，国内游客和国际游客在实际经历之前和实际经历中，都将林茨视为旅游目的地的方式存在显着差异。该研究还提供了经验证据，表明直接目的地体验在目的地图像形成中起着重要作用，而与个人的国籍无关。还讨论了这些发现的理论和实践意义。

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