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Fuzzy importance-performance analysis of visitor satisfaction for theme park: the case of Fantawild Adventure in Taiwan, China

机译：主题公园游客满意度的模糊重要性-绩效分析-以中国台湾的幻多奇冒险为例

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摘要

This study presents a quantitative analysis of visitor satisfaction and its relationship with tourism attributes in the Fantawild Adventure Theme Park in Taiwan, China. The study applies a fuzzy method and importance-performance analysis (IPA) to determine the range of impact of various attributes on visitor satisfaction. The weight and logical value of satisfaction were determined by using triangular fuzzy variables. Analysis of 389 visitor surveys identified a complex relationship between satisfaction and the following attributes: recreation experience, park service and management, park environment, guidance information, amusement consumption, and park facilities. Recreation experience is the most significant factor in visitor satisfaction, whereas the attribute of park facilities is the least significant. The fuzzy IPA method is a very useful diagnostic tool for theme park managers, who can use it to identify current problems regarding visitor experiences and then assign priorities to improvement measures for such experiences.
机译：本研究对中国台湾的Fantawild冒险主题公园的游客满意度及其与旅游属性的关系进行了定量分析。该研究采用模糊方法和重要性-绩效分析（IPA）来确定各种属性对访客满意度的影响范围。使用三角模糊变量确定满意度的权重和逻辑值。对389名游客调查的分析确定了满意度与以下属性之间的复杂关系：娱乐体验，公园服务和管理，公园环境，指导信息，娱乐消费和公园设施。休闲体验是影响游客满意度的最重要因素，而公园设施的属性则是最不重要的。对于主题公园管理员来说，模糊IPA方法是一种非常有用的诊断工具，他们可以使用它来识别与游客体验有关的当前问题，然后为这些体验的改善措施分配优先级。

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